Axiata Sustainability

Axiata’s ADA Announces RM250 million Investment from SoftBank Corp.

Kuala Lumpur, 11 May 2021: Axiata Group Berhad’s subsidiary ADA (held by Axiata Digital Services) today announced the formation of an alliance with SoftBank Corp. (SoftBank). Under the agreement, SoftBank will invest approximately RM250 million (USD60 million) in ADA with the ambition to expand and accelerate the Group’s analytics, data and AI digital marketing business […]

A Purposeful Mission

Ultimately, our initiatives contribute to our corporate vision, purpose and values, delivering on our responsibilities as a regional telecommunications and digital leader.

Our vision

To be The Next Generation Digital Champion

Our purpose

Advancing Asia

Our vALUES

Uncompromising Integrity & Exceptional Performance